Skagen embodies Hygge. Its newest product is a classic earth-friendly solar watch.

The "Hygge" lifestyle was born in Denmark, where people cherish cozy living and spending time with family and friends. In Scandinavia, winters are long and people spend a lot of time at home, so this is a wisdom that was born in order to spend the season comfortably.

SKAGEN, founded in Denmark in 1989, has been making products while respecting the spirit of Hygge. Therefore, their products show warmth and consideration for the earth and the wearer.

Skagen has just delivered a new watch that will add color to your summer this year. Let us introduce them to you right away.

SKW6756 (black mesh) ¥27,500 (36 x 30mm)

SKW6757 (Gunmetal mesh) ¥27,500 (36 x 30mm)

This new model has a classic rectangular case. The dial is decorated with Roman numerals for an elegant impression. The mesh belt not only fits flexibly on the wrist, but is also highly versatile enough to be used in the office.

. And it should be noted that it is a solar-powered watch. Since it is powered by energy from nature, it does not require batteries, which is an eco-friendly specification that is typical of Skagen. The long winters in Denmark are the reason why the brand's message of getting outside and enjoying the precious summer months is so important.

The lineup includes two colors, black and gunmetal, each with two case sizes.

SKW1147 (blue leather strap, pair set) ¥44,000
(Left: 36 x 30 mm , Right: 32 x 27 mm)

A model with a leather strap is also available, and two different case sizes will be sold as a set, making it ideal for a pair of watches.

The beautiful contrast between blue and rose gold can be worn by all genders, so why not give it as a gift to someone special?

Incidentally, the straps are made of eco-friendly leather, and other sustainable considerations have been incorporated down to the smallest details.

In Denmark, more than half of the country's electricity is supplied by solar and wind power. Inspired by this environmentally advanced country, Skagen watches are filled with the "Hygge" spirit of taking care of the people and things around you.

. The product will be available for pre-sale at the official online store and directly-managed stores from August 2 (Mon.), and will go on sale at other authorized retailers from August 9 (Mon.).