. "by R", a project started by Rakuten to support Japanese designer fashion.
With the aim of further expanding opportunities for talented designers, during "Rakuten Fashion Week TOKYO," we have supported shows by leading Japanese brands such as "FACETASM," "doublet," "UNDERCOVER," and "BEAUTIFUL PEOPLE," and have also supported "BEAUTIFUL PEOPLE," "BEAUTIFUL PEOPLE" and "BEAUTIFUL PEOPLE" during the "Rakuten Fashion Week TOKYO. BEAUTIFUL PEOPLE," and other leading Japanese brands.
The "by R" brand will support the fashion shows of "White Mountaineering" and "kolor" at the upcoming "Rakuten Fashion Week TOKYO 2022S/S." The "by R" brand will also support the fashion shows of "White Mountaineering" and "kolor" at the upcoming "Rakuten Fashion Week TOKYO 2022S/S." The "by R" brand will support the fashion shows of "White Mountaineering" and "kolor," and will support the "by R" brand's fashion shows of "White Mountaineering" and "kolor" at the upcoming "Rakuten Fashion Week TOKYO 2022S/S.
In addition, the two brands' shows will be streamed live for free to the general public through the fashion shopping site "Rakuten Fashion" and limited-edition products will be sold on the site, among other measures designed to increase brand awareness.
The designers of both brands, Yosuke Aizawa and Junichi Abe, expressed their enthusiasm for the event as follows.
Yosuke Aizawa: "It has been nine years since I left Tokyo and continued to present my work at the Paris Fashion Week. I would like to express what I felt during that period of time and what I think about the future era in a life-size way."
Junichi Abe: "Last season, we held our first "kolor" show in Tokyo . . We are now looking forward to presenting our collection in Tokyo again this season. I hope that you will be able to experience the world view of 'kolor' in a different form from the previous collection and the presentation at the Paris Fashion Week in June.
At the Paris Fashion Week held in June this year, both brands presented their Spring/Summer 2022 collections in the form of videos. . When the stage is shifted to a real runway show in Tokyo, a different world view will be enjoyed.
The shows will be held on Monday, August 30 at 12:00 p.m. (White Mountaineering) and Saturday, September 4 at 5:00 p.m. (Color).
