NEWS

Translated By DeepL

A new interpretation of pack t-shirts developed by Keiji Kaneko and Fruit of the Loom. 3 different silhouettes in all!

. I'll tell you how it's done. Speaking of pack T-shirts, various brands have developed a wide variety of variations with different tastes.

Fruit of the Loom and L'ECHOPPE conceptor Keiji Kaneko have collaborated to develop a completely new style of pack T-shirt.

The concept is "TPO". . In other words, each of the three pieces has different body specs.

TIGHT FIT

Tight fit with a soft fabric texture , just right for a true-to-size fit. It is ideal as an inner layer for knitwear or sweatshirts. However, it also maintains a moderate volume, so it is balanced enough to be worn alone.

AMERICAN FIT

Modeled after the authentic American fit. The body, which falls straight down with slightly wider shoulders, can be said to be a kind of universal silhouette. It expresses the atmosphere of "made in the U.S.A.," which was born as athletic wear.

OVER SIZING

The relaxed, oversized fit is balanced for wearing alone. The drape created by the large amount of room is a finish that is full of the current mood.

All silhouettes share the same soft, stretchy cotton jersey that is typical of Fruit of the Loom.

In addition, the round-body design with no seams on the sides is reproduced using a valuable knitting machine. Furthermore, the neck is slightly closed and high, a style that Mr. Kaneko is particular about, giving it a dignified and well-proportioned look.

Each ¥5,390 SIZE: M, L

So, an unlikely pack of T-shirts in different silhouettes & for different purposes. And the packaging, with all this inanity, is just cute. This is sure to get a reaction.

It will be available for pre-sale at "reshop" stores from August 7 (Sat), and online at "FRUIT OF THE LOOM ZOZO" from August 12 (Thu).

INFORMATION

Reshop Aoyama

Address: 1F, 3-17-3 Minami-Aoyama, Minato-ku, Tokyo
Phone: 03-5413-4714

Reshop Shibuya
Address: MIYASHITA PARK SOUTH 2F, 6-20-10 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6712-5770

FRUIT OF THE LOOM ZOZO
(Sales will begin on August 12.)

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