LACOSTE has been focusing on sneakers in recent years. This time, the brand has released its new "L001" sneakers.
The design source is the famous "RENE" by " Lacoste". The shoes were inspired by the vintage tennis rackets of the company's founder, René Lacoste, and feature a basic design based on the vulcanized manufacturing method.
The DNA of the "RENE" has been carried over to the current version, with a line on the side of the upper that resembles the movement of a racquet handle.
The uniquely uniquely court-like silhouette is one of the charms of these shoes. They have the depth of nostalgia that allows them to be worn with any outfit.
L001 ¥13,200 (Each Price)
The "L" in the name "L001" stands for the initial letter of the brand name, and the "001" indicates the registration number. The fact that the number indicates the first model shows the high expectations for the product.
In addition, the campaign visual features rapper Asap Nast, who professes to be a fan of Lacoste. The casting of this global brand is also a highlight of the campaign.
They will be available at the ABC Mart Grand Stage Ginza pop-up store from August 16, and will also be available at Lacoste stores nationwide and online from August 30 (Mon.). Please come and check out Lacoste's latest pair of shoes in stores.
