AID" is a unisex brand that will debut in the Spring/Summer 2010 collection. Neither the designer nor the concept of the brand has been announced, and its details are unknown.
All we can tell is the message "made an effort for something And I Death" left on the brand's Instagram.
We have received information that "AID" will hold an exhibition of its first collection "1" starting tomorrow, September 8 (Wed.).
Please start with the visuals, styled by Koji Oyamada and photographed by Takuro Toyama.
The visual here spreads a dignified serenity.
What you see there are clothes with just the right amount of airiness between the fabric and the body. The clothes have a classic feel, yet never give the impression of being stiff. Just by looking at the visuals, you can tell that the clothes are honest.
And what is interesting is that the clothes are all reversible and the accessories are designed to be used in more than one way. Various elements such as buttons, suspenders, and other details, material textures, and coloring variations are used to express a myriad of styles with a single garment.
The visuals above do not explain all of 's charms, so if you are interested, please visit the exhibition. The exhibition will be held at the "KATA" gallery on the second floor of the Ebisu Liquid Room from September 8 (Wed) to 11 (Sat), and is open to the public.
Direction_JION YOSHINO
Photo_TAKUROH TOYAMA
Styling_KOJI OYAMADA
Hair&Make-up_DAIKI
Model_AZURI (STANFORD)
