Takumi Kitamura is one of the young actors in season right now, and his remarkable performance in the past few years has attracted much attention: he won the Best New Actor Award at the 41st "Japan Academy Awards" for his role in the 2017 film "Kimi no Pancreas wo Tabetai" and will play the lead role in the film "Tonkatsu DJ Agetaro" for the first time in 2020.
Mr. Kitamura has been appointed as a brand ambassador for TOMMY HILFIGER.
When Tommy Hilfiger appointed a Japanese ambassador for the first time, it placed great importance on the relationship between the brand and its roots in music. In addition to his acting career, Mr. Kitamura is the guitarist, vocalist, and leader of the band DISH//. . The spirit of "Moving Forward Together," which Kitamura had set out to help musicians suffering from the Corona disaster, coincidentally had something in common with Kitamura's efforts to support students through music distribution. The spirit of "Moving Forward Together" to save the musicians who suffer from the Corona disaster was, coincidentally, similar to Mr. Kitamura's music distribution efforts to support students.
Speaking about his work with the historic brand, Mr. Kitamura said, "Through the shooting of the campaign visuals, there were a number of fashion approaches that surprised me, as I had never thought of such a twist before. I would like to convey the unique qualities of "Tommy Hilfiger" in many ways.
The campaign visuals showcase five different styles. The new traditional and sporty styles, clad in neutral fall/winter colors, look comfortable to wear. Please take a look at the 30-second short movie that was released at the same time.
Below is a behind-the-scenes look at the photo shoot. Kitamura's sharp eyes and mischievous expression are captured.
A nationwide campaign was launched to coincide with this announcement. Online, Kitamura's special website has also been launched. In addition, a retweet campaign was held on the brand's Twitter account. Follow @tommyHilfigerJP and retweet the corresponding tweet, and five winners will be selected in a drawing to receive a total look of items in the same coordination as Ms. Kitamura.
I think Mr. Kitamura fits well with the world view of "Tommy Hilfiger". It will be interesting to see what kind of collaboration they will have in the future.
