Design studio based in Tokyo since 2017.Well〉. In addition to presenting clothing each season, this design studio has been developing elusive activities such as publishing photo books, reproducing hand-knitted scarves, and distributing diaries.
Under the title of "Ordinary," Well's clothes are made under the theme of "a series of items for people in the city. All items are unisex and available in three sizes, making them easy to pick up.
However, upon closer inspection, one finds that the items are far from the "ordinary and mundane" that "Ordinary" originally meant, with items that employ bold ideas and are meticulously crafted. Rather than clothes that suit everyone, they are clothes that stand out in their own way, no matter who wears them.
The new online store will feature the 21FW collection as well as limited-edition items. All items are produced in small quantities, so this will be a rare opportunity to purchase them casually. Please visit the mysterious store, where unusual icons are always displayed on the screen, and experience their world view.
