What is the hottest model of Moscato, a long-established brand full of history, tradition, and innovation in NYC?

I think it is wonderful to see any kind of industry that continues from generation to generation. It is a technique that has been passed down from generation to generation, and it is like a soul. It is a way to breathe life into the present while cherishing the history that has been built up over time. All of them are worthy of being listed.

MOSCOT, one of New York's leading eyewear brands, is now under the creative direction of Zach Moscot, the fifth generation Chief Design Officer.

The set for the Fall/Winter 2021 campaign is a playful recreation of Grandmother Sylvia Moscot's living room. The shoot was shot in a long-established gallery on Orchard Street, which has long welcomed the Moscotte community, a close-knit and diverse group of people.

From among the many new collections, we picked up "FLIPTOSH," a two-sword collection of frames and sunglasses.

¥41,800

The acetate frames are striking with diamond-shaped caulking on the front and temples, as well as a keyhole bridge and seven-piece hinges.

The filigreed metal clip-on (non-removable) features a lightweight G15 lens with a functional 180-degree flip clip.

¥41,800

Incidentally, the gallery where this season's campaign was shot is sometimes a stage for up-and-coming musicians and sometimes a hangout for legends living on the Lower East Side.

This is the very essence of the brand's philosophy of "learning from the past.

Incidentally, the collection introduced here is currently available only at directly managed stores.