I think this is what alternative means. It's never about going against the grain or anything. Oh, I'm talking about Sanse Sanse.

SANSE SANSE is a brand directed by stylist Yuta Kaji. SANSE SANSE is a brand with an exquisite twist that looks like it could be anywhere, but in fact is nowhere to be found.

Just now,Serialized in HuinamuBut there is.

SHOPPING ADDICIT" the other dayThe pullover, which was specially ordered by "SHIPS any" and introduced in the "SHIPS any" section, is just great, so let me introduce it to you again.

18,700 yen

A quick introduction of the product. At first glance, the design is very outdoorsy, but by daring to use the cotton typewriter material of the shirt fabric, it is a piece of clothing that is vague in standing in a good way.

And the coloring is just great. The color names are chic: blue and dark purple, coral pink and carrot, white and lemon yellow.

And what's even better is the visual that Mr. Kaji directed for the launch of this special-order product.

SHIPS is synonymous with boats, and each of the visuals has its own meaning. It is too much to explain, so just imagine what it could mean.

Finally, I would like to share with you the text that was placed on the image at the beginning of this article. It has a unique flavor. Is it serious, is it joking, or is it still serious?

It's storming outside. On the TV in front of me, a reporter is being pummeled by the torrential rain.
Today is, after all, the release date of the pullover that Ships Any has specially ordered for SANCESANCE. I really want to get it. I've had it in my mind for a long time. It has an outdoorsy design, but the shirt fabric is made to look more like everyday wear. I want it more and more when I hear that.
The rain will be much worse later. It is said to be the heaviest rainfall in decades.
There is also a ticker saying that going out unnecessarily may endanger your life.
But today is the day the pullover goes on sale. Will a real man go out in this rain to buy one? Is it a real man who will follow his decision at all costs?
The rain outside was getting uncommonly heavy.
After all, we should stay home today. What is important is life. It doesn't have to be real.
If I live tomorrow, I can buy a pullover.

By the way, "SANSE SANSE" has a nice phrase, "Clothes without design but with style. I think it is wonderful to have a brand with words.

Oops, because of the late notice,Running out of blue stock.We'll see you soon.... Please do so as soon as possible!