In the latter half of the 20th century, when modern fashion was just beginning to take off, Paul Smith created a unique style by adding a dash of humor to the standard English men's wear. Among the many men's items available, the suit can be said to be the brand's starting point.
. presented here is the new "Modern Working Wardrobe" for this fall/winter season. Comfortable and casual, these clothes are highly versatile and appropriate for the "With Corona" era. At the core of the collection is a set-up created by applying Paul Smith's specialty in tailoring. It may be easier to understand if you think of them as somewhere between a formal suit and casual everyday wear.
In conjunction with this release, a campaign visual and video were also unveiled. The models are not professional models, but men and students from different professions, including accountants, personal trainers, chefs, and restaurant waitstaff. The campaign also includes Takeshi Hayatsu, an architect based in London, who has been working in the field of architecture for over 20 years.
Each perspective introduces how to dress and enjoy the "Modern Working Wardrobe". The realistic images of real people make us feel somewhat at ease.
Aiden Zwietowski, personal trainer/graduate law student
Max Harrison, head waiter at the restaurant
Ben Warren, Accountant
Ed Wilson, Chef
Takeshi Hayatsu (Architect)
In addition to set-ups, this collection also includes knit jackets, shirts, parkas, and jogger pants. The content of this collection conveys the enthusiasm of "Paul Smith" for evolving with the times.
The state of emergency declaration has been lifted and many of you may be looking for something to wear to work. These should be reassuring in these new times.
