NEWS

Translated By DeepL

【SOTO and NAKA_vol.6】Did you actually not know? Here is a collection of clothes you will be wearing at camp.


One week has passed since the pop-up at Isetan Shinjuku Men's Building, and we are finally at the turnaround point.

I curate the outdoor section of SOTO and NAKA, and I still have a lot of camping fever!

Some customers lined up even before the store opened, which was very impressive.

Although most of the attention is on gear-related products, HOUYHNHNM's is in the apparel field. The company is in its element with its selection of camping clothing.

If you are not normally an outdoorsy person, you may not know what to wear for camping.

I don't want to go there in a random fashion and be cold or have trouble moving, and I want to use it for everyday purposes anyway, etc. We took into account all the points that were bothering me, and picked out just the right thing for HOUYHNHNM's.

Tilak

Vega Shakedry Jacket ¥49,500

If you are impressed by "military warrant," you may be interested in the Czech Republic'sTilak.First, take a look at the following. The trust of the company is beyond borders, as it is not only involved in the national mountaineering rescue unit and the Czech Armed Forces, but also in the clothing of the Swiss Special Police.

This time we have included a two-layer jacket that can be easily woven. The item's name comes from the fact that it dries with just a quick shake and keeps you cool from the water.

GORE-TEX, thin and lightweight is also good for outdoor use.

AURA

T-Shirt ¥31,900

Inner.AURA.Down Tee. The short sleeves make it easy to layer up. A stuff bag is also included, making it perfect for carrying around.

In fact, "Aura" is also a well-known name in Portland, having been contracted to produce jackets for the military. You can be sure to choose a down item that is particularly high in quality and sustainability.

Orange special order

Special order model TAKIBI DOWN JACKET ¥43,800

And when it comes to downsizing, Japanese manufacturers are no slouches either.NANGAis sure that many campers are indebted to them for their sleeping bags.

This time, we will be dealing with the outdoor store "KARAKURI" in Wakayama, which is one of the most active outdoor stores in Japan right now.OrangeDown jackets in collaboration with "MYSTAR". Rare items that can only be tried on here in Tokyo are now in stock.

The flame-retardant material makes it easy to wear in front of a campfire. How about wearing it with flame-retardant down pants?

HOUDINI

The Cloud ¥48,400

The outerwear that can be transformed into a blanket, a pillow, or a sleeping bag for children, is a Swedish product.HOUDINI.Items in.

The ease of use, which can be either 2-way or 3-way, will excite even the most gear-loving heart.

STONEMASTER

SM Sweat Pant ¥14,080

Camping, unlike other outdoor activities and sports, does not require much skill or physical strength.

therefore[Claire] STONEMASTER.The pants are a perfect match, combining the ease of movement of climbing specs with the comfort of loungewear, as shown in the following table.

The textured pigment dye (pigment dyeing) gives each piece a different look and feel, which is also great for attachment.

2-tacs

SEED IT ¥30,800

And fashion and the outdoors are still[Claire] 2-tacs!We can't talk about it without mentioning the vests. We also have a selection of specialty vests in various colors (although one was sold to a nice old man the other day).

The clothing is mainly like this, but we also have a variety of goods.

Liberaiders

PX CUTLERY SET ¥3,080

We stocked plenty of non-apparel items.Liberaiders.. Soft coolers, converging chairs, folding stools, and more.

The cutlery set, which includes a knife, fork, and spoon in one piece, is proving quite popular.

LandNorm

Enamel Plate Ink Black
18cm: ¥1870
23cm: ¥2,420

Also popular in the tableware category are[Claire] LandNorm.The brand is a hot topic that has been created by Helly Hansen and Actus. This is a much talked-about brand created by the apparel company Helly Hansen and the furniture company Actus, which has jumped over the boundaries of categories.

Enameled tableware and other items attract a lot of attention from female customers.

BACH

Dr.Duffel70 ¥25,300

BACH.is the perfect bag brand for carrying these clothes and gear. Like the doctor's house call bags of the past, the mouth of the bag opens wide. This means that even if you put a lot of gear in the bag, it is easy to take it out.

We have prepared several of them in different sizes, so it is a good idea to choose one while imagining what you would like to put in it. You can fill it with all kinds of things for camping.

This time, we were not bound by categories and looked for good outdoor things from all sides.

Mountain States

3-piece art ¥132,000

In the process, we found.Mountain States.is not clothing, gear, or sundries, but art. Packrafts are being made on a magnificent lake. You can actually purchase this artwork, which seems to purify even the air around it just by being there.

It is displayed in the upper part of the building, so please come and see the real thing.

SOTO and NAKA" is still going strong. Finally, we are planning to stock up on some more featured items over the weekend, and we have also changed the layout a bit, so if you stopped by once, please stop by again if you like.

The editorial team is standing in round shifts, so we are happy just to have you come!

INFORMATION

SOTO and NAKA
ISETAN MEN'S LIFE STYLE curated HOUYHNHNM × VITALMATERIAL

Dates: October 13 (Wed) - October 26 (Tue)
Open: 10:00 - 20:00
Venue: Isetan Shinjuku Men's Building, 1F Promotion
Phone: 03-3352-1111 (main)

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