Scandinavia is blue, the world is black. ILLUMS, a lifestyle store, goes worldwide.

Scandinavian furniture and general merchandise stores are common, but the lifestyle store ILLUMS shows a novelty in that it jumps out of the Scandinavian style.

From October 16 (Saturday), "ILLUMS" will be divided into two labels: "ILLUMS BLUE" with the concept of "Scandinavia that you love and will always keep" and "ILLUMS BLACK" with the concept of "not only Scandinavia but also the rest of the world". ILLUMS BLUE" will be divided into two labels: "ILLUMS BLACK" based on the concept of "not only Scandinavian, but also Scandinavian".

And the newly born "ILLUMS BLACK" opened a new store in Aoyama.

ILMS Aoyama Store" consists of two spacious floors, the first floor and the basement. The interior is based on black and white, with a variety of chic furniture. The taste of the store is a complete change from the natural Scandinavian style of the past.

The first floor features dining and living room items, while the basement features mainly bedrooms and working spaces, with items picked up in the basement.

The store is a relaxed and comfortable space with sophisticated items not only from Scandinavia but also from all over the world, making full use of the aesthetic sense that has been cultivated over the years.

It will also be available online, so those who live far away can take a peek at the world here as well.

Meanwhile, ILMS BLUE will continue to be available at the ILMS Osaka Umeda store and online. Fans of the brand will not need to worry.

Remembering Scandinavia and transcending Scandinavia. See the birth of a new store that encompasses both perspectives.