It seems to me that those who have a sense of naming have it, and those who don't have it don't seem to have it for long. Even if you are not a copywriter, there are people who come up with clever phrases.
That's what I thought when I saw the new brand "Jordan HAN Boon.
Below is the brand statement
What is half-joking becomes serious when the two of you do it together.
Even half-joking clothes become hilarious when worn together.
On a down day, wear clothes that lift your spirits.
A good day is a good day to be excited and blessed.
Let's get serious with whom.
With whom shall we be merry?
clothes that spell good fortune
Jordan Han Boone is born.
So, from a half-joking point of view, "Jordan Han Boone.
The name sounds somewhat like a joke, but what they are making is very serious. In particular, they recommend a set that "a joke becomes serious" when worn by a parent and child together.
Adults are ZOU (elephant) and children are KOZOU (little boy).
Adults Iʼm on a diet, children I want to be bigger
In this age of diversity, everyone's half dog, half cat.
JORDAN in half.
So, let's start with four long T-shirts. Jordan Han Boone" started out with a humorous approach that is a little, or maybe a lot, different from typical kids' brands. Please stay tuned for more information.
