The reshop Sendai branch is now open. Don't miss the exclusives with gorgeous menswear.

L'ECHOPPE is a select store that offers different looks at its two stores in Aoyama and Shibuya.

The third such store will open on November 26 (Friday) at "S-PAL Sendai.

To commemorate the opening, the store will feature an array of special-order items from a variety of luxury brands. It is a truly spectacular start to the year.

AURALEE for L'ECHOPPE SWEAT ¥27,500

AURALEE for L'ECHOPPE HOODIE ¥31,800

First up is AURALEE.

Based on an authentic sweatshirt, this item is made of a proprietary, degree-filled fabric. It is surprisingly light and soft, while maintaining its weight, bounce, and volume. The more you wear it, the more you will notice the difference.

The brand tag is also made to the smallest detail, such as by twisting it three times and attaching it to the garment to express the unique yawning of old clothes.

HERILL for L'ECHOPPE GoldenCash Cashmere / Mockneck ¥82,500

HERILL has produced four knitwear styles using luxurious, top-quality golden cashmere, or "raw cashmere," which has become synonymous with the brand.

The texture of the fabric increases with each wear, and its moist, soft texture and warmth will gently wrap the people of Sendai in the bitter cold.

HERILL for L'ECHOPPE GoldenCash Cashmere / V-neck ¥93,500

HERILL for L'ECHOPPE GoldenCash Cashmere / TurtleNeck ¥82,500

HERILL for L'ECHOPPE GoldenCash Cashmere / Cardigan ¥110,000

OUTIL for L'ECHOPPE Black Indigo Linen M-47 ¥59,400

If for some reason the French Army had made only a few M-47s using this fabric..."

The dream was shared with OUTIL. We collaborated with OUTIL on an M-47 made of black indigo linen from around the 1920s, a material that is the envy of many clothing enthusiasts.

Only the pants with which we discussed each other's romance have an air of dignity.

LE Regular collar shirt Sendai Limited Color "GREY" ¥17,600

And last but not least, the regular-collar shirt from "LEE (LE)," the original label of "Reshop. This one will be available in greenish gray, a color limited to Sendai.

Since the shop is opening in Sendai, a city in the forest where culture and nature are interwoven, it will have a different look and approach from that of Tokyo. The "reshop" store is a store that will meet these expectations.