Many stores have closed due to the Corona disaster.... What is really happening to the unsold inventory there?
East Far East (EASTFAREAST)" had been buying back such dead stock without being noticed.
The returned items were then silk-screen printed and presented as a new face.
That's the name of the Swedish lettering artist who will appear in this issue.Letter Boy.UNSOLD" series in collaboration with .
East Far East is a heavy-weight cut-and-sew brand made in Tokyo. Even though it is a sweatshirt, the fabric has such a sturdy feel that it is said to be "wearable for 10 years.
Three years have passed since the brand was established. They had been pursuing the quality of the body and continued to compete with plain items with a simple appearance. This is the first time for them to produce printed items. You can see how much they put into this item.
The logo, drawn by "Letter Boy," has an analog feel with a hand-drawn nuance that is full of charm.
In addition, silkscreening is done by Tokyo-based creative studioDAMNGOOD PRODUCTIONThe print is an extra-thick, three-times-printed, extravagant product made with a lot of time and effort, and is made by a company that has a long history of collecting dead stock. Moreover, it is a one-of-a-kind item.
Sustainable, after-corona and packed with the new normal, the sooner the better.
Saturday, December 11, at 12:00 noon,Online StoreThe sale is now underway at . sit in front of your computer or smartphone and wait.
