At Shibuya Parco, normally a fashion building, more than 10 tents were set up on the rooftop for two days on December 18 and 19 .
This outdoor event was organized by NORDISK CAMP SUPPLY STORE TOKYO, located in Kinuta, Setagaya-ku, Tokyo.
In 2021, an in-shop will open here at Shibuya Parco, and it is now the most active outdoor specialty store in Japan.
The Party", an annual event held at Kinuta, was upgraded to "THE PARTY". THE PARTY vol. 4 supported by Rethink PROJECT" was held on the rooftop of Shibuya Parco.
Stepping onto the rooftop, one is immediately struck by the impressive array of "NORDISk" tents.
There is a large selection of new and classic items, in all sizes. Children are excited to be able to look around and enter freely. Even the outdoorsy dads are looking at them seriously.
Nordisk tents made of cotton fabrics, such as Asgard, are popular in Japan, but in fact, lightweight, sturdy mountain tents are more popular in their home country. In fact, in their home countries, lightweight, sturdy mountain tents are more common. They are also very durable, even in the hard mountain terrain of Scandinavia. ...With this tidbit of knowledge in hand, we entered the "commune," an indoor space.
The atmosphere here is homey, with stores not only from outdoor brands, but also from people who are closely related to the "Nordisk Camp Supply Store" and its owner, Mr. Toshifumi Yamane, as well as Kinuta's neighbors.
At the Mountain Research booth, a "Whitening Kit," a hard-to-find LED light customization item, is on display.
Cow Books has a wide variety of Christmas-related picture books. The children's faces are serious as they search for their favorites.
Fresh Service, Voile Store, and Hugestore, an apparel line from Nordisk, were among the tasteful stores lined up for the holiday gift-giving season. Many customers were picking out gifts.
The restaurant offers a wide variety of drinks and meals. Looking into the pot, I found a chai pot full of spices was simmering.
The festive atmosphere is fostered by the fact that you can browse around while you eat, buy things, have coffee, snacks, and even a picture book shop. The bustling, yet sophisticated stalls are just what you'd expect from the Nordisk Camp Supply Store.
The DJ booth played music throughout the day , warming up the place. The place got hotter and hotter as the night went on.
Don't forget about the entertainment that is typical of a fair, such as super ball scooping and target shooting. This is probably the space where the children were most absorbed.
This new urban festival, with its outdoor theme, was an event that was strangely connected to nature.
For those who participated in the event, visit the Nordisk Camp Supply Store Shibuya on the 5th floor of Parco Shibuya to enjoy the afterglow, and for those who were unable to attend, to savor the emotion of the event.
