Serialization: "The Best of the Best" No.234 World-class Japanese animation hijacks Loewe!

Creative Director Jonathan Anderson posted a photo on Instagram that had the industry buzzing. Peeking out from a large photo of a Loewe shopper was a little mouse. It was a character from the movie "Spirited Away. Yes, Loewe has once again collaborated with Studio Ghibli following last year's "My Neighbor Totoro".

The Loewe Foundation has concluded a sponsorship agreement with the Tokuma Memorial Foundation for Animation Culture, which operates the Ghibli Museum in Mitaka, for the next three years. This collaboration is a part of the agreement.

The main cast of characters, including Chihiro, Haku, Yubaba, Kaonashi, Green Frog, Lady Goose, Flycatcher, and Susuwatari, all took the plunge in response to Loewe's call for their help. Jacquard, prints, appliqué, patches, leather marquetry, embroidery... the collection, which makes full use of artisanal techniques and decorates them in every direction, is now in the realm of art. Clothes and bags made using the traditional Japanese technique of rag-weaving are also noteworthy. Roro weaving is a process of reweaving worn-out stray clothes, which is appropriate for the sustainable age.

Jonathan, who was nervous about the tactile and three-dimensional form of the piece, had the following to say about his collaboration with "Spirited Away" in general: "I was very excited.

Studio Ghibli has the power to create stories and the commitment to handcraft to give them shape. We felt sympathy for them. Loewe is also a house that believes in the possibilities of craftsmanship.

The sale will start on January 7. On the same day, a pop-up store is open by reservation only. The venue is "Anon Harajuku," a renovated old private house. The store is located in "Annon Harajuku," a renovated old private house, and is decorated with exhibits provided by "Studio Ghibli" to create a space that makes visitors feel as if they have wandered into the world of the movie. The exhibition will run until January 16 (Sun.).

A hammock bag with a mask-like character, Kaonashi, adorning the front. This is an easy-to-use L size for men. ¥433,400

This heel pouch features an adorable Chihiro figure. The brand logo and the name "Studio Ghibli" are engraved on the inside. ¥81,400

The coin card holder is made of green frog. The back side can hold a card. ¥62,700

The card holder is decorated with a little boy in the shape of a mouse. This cute figure is irresistible. ¥46,200

Photo_Hiroyuki Takashima
Text_Kei Takegawa