In the fashion industry, where trends change at a dizzying pace, it may be difficult for clothing to escape going out of style.
What is it that is loved throughout the ages? The answer is being sought by singer-songwriter Dai Hirai, nano・universe, and the Hawaiian surf brand LIGHTNING BOLT in a triple collaboration project.
The first and second editions, released last year, were sold out in no time and were very popular. For this third volume, under the theme of "what is old is new again," Mr. Hirai has personally selected and arranged vintage items.
The base of the collection is vintage clothing such as T-shirts of "PRIMO," Hawaii's most beloved beer, and hoodies from Quincy High School, which were used as daily wear by locals in various parts of the United States. . Therefore, the colors have faded and changed over time, giving them an atmospheric look.
The vertical lightning bolt printed on each item is a logo selected from the 50-year history of the "Lightning Bolt" archives.
Because the prints are applied to vintage items, they are of course all one-of-a-kind. . The items shown here are just a few of them, so please try to find your own favorites in the stores.
Pack T ¥12,100
In addition, a limited number of pack T's in sets of two, produced under Mr. Hirai's supervision, will also be available.
. It is a piece that is full of attention to detail, from the material that adapts with each wear and the one-pointed embroidery of an inazuma on the hem, to the silhouette that can be worn by all genders, all of which were taken into consideration to ensure a long-lasting wearability.
Instead of pushing out sustainable as a claim, the pursuit of universal items results in environmentally friendly clothing. What the three parties are doing is essentially sustainable creation.
The Vintage Collection will go on sale on Saturday, January 29, and the Pack T on Saturday, February 5. This is a popular collaboration that will inevitably sell out immediately, so we recommend that you check it out as soon as possible.
Nano Universe x Dai Hirai x Lightning Bolt
■Sales Stores
Nano Universe Shibuya Jinnan , Lasik , LUCUAI-LE , Fukuoka Parco