NEWS

Translated By DeepL

Anselm is a brand that designs products that change over time. This spring, WISM is strongly pushing this up-and-coming brand.

. authentic, you could say. A brand that I'm very interested in, no matter how I look at it ,...ANCELLMI first heard of WISM through this blog by Ryu Horike, a Huinamu blogger named "Wism (WISM).

The brand ANCELLM

The more I read, the more I wanted to see the actual product, hold it in my hands , and touch the fabric.

Mr. Horike first encountered "Anselm" at a store that had a mix of new and vintage clothing. In his blog, he writes that he fell in love the moment he picked up a blouson with a quality finish that made him think it was vintage clothing.

The concept of "designing the change over time" is at the core of the brand, and even the familiarity and texture of the garments as they are worn are designed into the garments. I thought it came out big, but the products have a power that is more than just a mouthful.

Incidentally, the designer has moved to Okayama, where he manages the entire process by himself and directly communicates with factories, banya, and processing plants to produce uncompromising products.

Each ¥24,200

. So, we are pleased to announce that we will be starting a full-fledged handling of this product at "wism". We also have an in-line line, but this time we would like to introduce our special-order sweatshirts.

Two colors: red and light blue. The red one had this source of inspiration.

When I went to New York four or five years ago, I saw a sweatshirt that had lost its red color and was almost pink, as if it had been hanging there for years, and I thought that one day I would like to make a sweatshirt with a natural, unintentional appeal like this (Mr. Horike).

The process is based on a combination of sulfide dyeing, in which the core of the yarn remains white, and a tanning process, in which the red color is tanned and the light blue color is pigmented to look like it has been worn, to create a strong contrast.

From there, the craftsmen do the damage by hand, and each piece is carefully finished one by one.

, as the brand's concept states, "Designing for ageing".

Attracted by this appearance, many secondhand clothing stores are said to be wholesale customers. Naturally, the staff at vintage clothing stores have a keen eye for processing, etc., and I believe that Anselm's craftsmanship, which attracts such connoisseurs, can be trusted.

. Please go see the actual product first. All "Wism" stores will begin selling the product on Saturday, January 29.

INFORMATION

WISM Shibuya

Phone: 03-6418-5034
Official Site

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