If you suddenly feel like going to the lake. Now is the time to visit Ekal's pop-up.

These days, it is becoming a habit to take a peek at the live camera images installed in the man-made oasis in the Namib Desert.

The mere presence of a pond, lake, or other hollowed-out area filled with water attracts us somehow, as if it were a mystery of nature.

EKAL" incorporates this mood directly into the brand name. The brand name "EKAL" is a coined word that is an inversion of the word "lake.

ECAL was established in the context of TINY GARDEN Tateshina, a lodging facility run by URBAN RESEARCH. It offers items that can be used seamlessly both in town and in nature.

This time, "Ekal" will hold a pop-up store for a limited time. The shop will feature a wide variety of gear and clothing that gently connects the city and nature.

During the period, customers who spend 5,500 yen or more will receive an original sticker. In addition, "UR CLUB" members will receive bonus points based on the amount of purchase.

Workshops and other events will also be held, so if you are interested, please contactEkal's InstagramPlease wait for further information from

Wearing the lake will make your daily life a little richer.