Fossil's Spring/Summer 2010 collection for mature men. The timepieces are all three in design, function, and price.

Smartphones and smartwatches continue to evolve in recent years, and such digital devices are sufficient for simply keeping track of time.

However, analog watches are still an interesting addition to the collection. They keep you on your toes on important occasions, and they also accentuate your coordination. A mature man should have a special piece of watch.

FOSSIL's Spring/Summer 2010 collection is a timepiece that combines a timeless design with an affordable price range. This timepiece combines timeless design with an affordable price range, perfect for those who are looking for a first watch.

MOONPHASE ¥25,300

MOONPHASE ¥25,300

MOONPHASE ¥28,050

First up is "MOONPHASE," from the American mid-century-inspired NEUTRA collection.

This simple stainless steel watch is an excellent choice for any style, from formal to casual.

As the model name suggests, the moon phases are displayed in a small window on the dial. The other two dials display the date and day of the week. This detail that combines practicality and design is sure to tickle men's fancy.

TWIST ¥28,050

TWIST ¥31,350

Next is "TWIST," known as a masterpiece among the many watches offered by Fossil.

The appeal of this model is that it uses quartz for the hour and minute hands and automatic movement for the seconds hand. This eliminates the need for the wearer to set the time, despite the mechanical design reminiscent of a mechanical watch.

It is a pleasure to be able to easily enjoy the goodness of a mechanical watch. While respecting tradition, the finish is designed with modern daily life in mind.

MACHINE ¥23,650

MACHINE ¥20,350

MACHINE ¥20,350

This "MACHINE" watch features a knurled design seen in industrial design on the bezel and push buttons.

By using subdued colors for the dial and keeping the indexes as simple as possible, the timepiece is neither too casual nor too formal, just the right balance.

There are no fancy decorations, but the fact that the watch is both well thought out and functional and unique is a point that is typical of "Fossil".

Although we have introduced three types of watches here, there are plenty of other attractive models in the Spring/Summer 2010 collection. Whether you are making your analog watch debut or looking for a second watch, you are sure to find one you like.