Onno-chishin" is a four-character idiom that means that new knowledge and reasoning can be obtained only by exploring the old. It is true that behind every good thing is a small respect for the past.
[Claire's Claire] I'd like to introduce you toHELLY HANSENThe new collection of "The Windbreaker" is a tribute to the windbreakers that the brand created in the 1980s. Let's take a look below to see how the product, which is infused with a modern air, is finished.
The brand began in Japan in the 1980s with the development of sailing wear, which has now become a masterpiece of the brand. At that time, the brand was made of very basic materials and designs, such as cotton sweatshirts and dry jerseys.
It was windbreakers with flash color motifs that popularized the Helly Hansen's marine image. While the design was authentic, the novel use of color and the graphics in some places were in keeping with the 90's era, and more and more people began to enjoy marine life wearing this type of wear.
This time, we pay homage to sailing wear, including windbreakers, which can be said to have been a part of such culture, by adding a modern essence. The lineup includes a windbreaker, a long sleeve T-shirt, and an eco-bag.
The strength of the products has never faded and has been revived in the modern age, even though the times have changed, thanks to the relentless exploration of the field of "sailing wear" since the company's establishment. The Harajuku store is the only place you can find these products, so be sure to stop by during the three-day weekend.
