These days, fewer and fewer people are buying things because they "look good" or "are trendy.
People are concerned about the story behind the creation and the meaning of the garment, and they are choosing tech materials that pursue the function of the garment, and they are looking for more than just decoration in fashion.
The accessory brand "GAWA" was born amidst such circumstances. GAWA means "joy" in Tibetan.
The brand's name has its roots in the Tibetan tradition of passing down ornaments as family heirlooms from generation to generation, which the brand's designer learned while studying Tibetan jewelry.
They are usually tucked away in the back of the house and only see the light of day on special occasions. They wear such heirlooms on a daily basis.
To wear good things on a daily basis that will be handed down for a long time. That is what Gawa aims for in its accessories.
Gawa's jewelry is made by combining carefully selected different materials by the hands of many craftsmen at a factory with a history that will be in business for 108 years this March. The combination of materials and techniques creates a unique piece of jewelry.
Just as Tibetan heirlooms are passed down equally to all descendants, so too are the wearers of Gawa jewelry, young and old.
"Accessories are just decoration, what is real pleasure?"
Gawa will continue to pursue this uncharted territory.
