CBD pioneer Endoca moves into the Isetan Shinjuku Men's Building. It is an age when everyone is concerned about wellness.

ENDOCA, a pioneer in the CBD world, has been a driving force in the wellness movement that has been gaining attention recently.

In April 2021, when the flagship store opened in Kamakurayama, Huinam also covered the event.

Life with CBD. Tone your mind and body with Endoca.

About a year later, more than 200 stores and 450 medical institutions in Japan now carry the product, and it is attracting attention as a pioneer in the Japanese wellness field.

The opening of the Endoca store coincides with the refresh of the first floor cosmetics area of the Isetan Shinjuku Men's Building, which has been expanded to about twice its previous size.

The fact that this is the first CBD specialty store in the Isetan Shinjuku Men's Building is proof that the concept of "wellness," which is oriented toward mental and physical health, is spreading to men's lifestyles as well.

Like the Kamakura store, this is a place where you can choose the CBD product that is right for you, with a full lineup and still be consulted by an expert CBD knowledgeable salesperson. This consulting is essential. You should not buy in the dark.

Endoca has been recognized by international organizations such as the World Health Organization as an exemplary company for the next generation for its high level of sustainability. In the words of founder Henry Vincenti

We develop our products to make CBD accessible to everyone, regardless of gender, race, or religion. That is why many of our products are vegan and kosher. In keeping with our gender-free philosophy, we are pleased to announce that we will be opening a directly managed in-shop in the cosmetics department of the Isetan Men's Building in Shinjuku, Tokyo. We want both men and women to be able to visit our store and pick up ENDOCA products.

But what is CBD still all about? Isn't it something fishy? I am sure there are those who are still wondering what CBD is all about. If you drop by Isetan Shinjuku Men's Building, please ask a professional salesperson about it. Your misconceptions will surely melt away without a trace.