We want to live with our "likes". The houses created by Life Label and Amadana are filled with excitement.

[<Daewoo] is bringing new life to the housing industry.LIFE LABELHave you heard of 〉? Since its launch in 2017, this sophisticated brand has been incorporating elements of entertainment and culture into its housing under the theme "Hello, new fun."

We have collaborated with various brands to develop a wide variety of standardized housing, and have now teamed up with Amadana, a creative general trading company that designs new lifestyle culture.

(Left) Teppei Hayashi, Representative of BETSUDAI Inc.TOKYO and Director of LIFE LABEL
(Right) Mr. Hiroshi Kumamoto, Representative of amadana, Inc.

The two companies have developed "amadana base produced by amadana," homes that allow people to enjoy their hobbies and passions to the fullest. The theme of this project is "a lifestyle in which one's "likes" and "particulars" are daringly placed in the center of one's life to "raise the tone of one's everyday life".

Many people with hobbies tend to stay in private rooms such as a study or garage, but this house, with their favorite things at the center, will surely change the way they live. With this house, however, the way of living will surely change.

Based on a sophisticated wood and black design that evokes the products of Amadana, the "Ikema" is a public space in the center of the house where you can enjoy your "favorite" things to the fullest.

A "favorite room" is a space in the center of the house where common areas that are generally subspaces, such as the entrance and hallways, are placed as a large space where you can boldly enjoy your hobbies and loved ones. A very clever name, isn't it?

For example, if you have a family of music lovers living in your home, you can set up a DJ booth on a spacious counter board as shown in this photo. How about making it a relaxing space where family and friends naturally gather, with comfortable music always filling the house?

Building a house is the biggest purchase in one's life, but how many people are able to build a house that they are satisfied with? There is a laughable cliché that says, "You have to build a house three times before you get the house of your dreams," but in general, building a house is difficult. It is difficult to build a house, but it is often the case that the house builder takes the initiative and the buyer becomes passive, and the house ends up being a common, ordinary house.

Life Label" is developing various standards and plans to eliminate these sad compromises as much as possible. The theme of this year's housing project is to create a house where love is at the center.

You may say, "Yes, that's exactly the kind of element I wanted. Please take a look at the contents of the "Life Label" website. You will surely be able to feel the excitement of building a house here and there.