It has been 11 whole years since the disaster. Why don't you enjoy drinking Ipponmatsu Ale and participate in the charity project?

Today, March 11 (Friday), a full 11 years have passed since the Great East Japan Earthquake occurred. Even now, more than 30,000 people are still living in evacuation shelters in some areas that have been designated as "hard-to-return zones.

To support the areas still deeply scarred by the disaster, "Ipponmatsu Ale," a craft beer named after "Ipponmatsu," a symbol of the recovery, was brewed at a craft beer brewery in Iwate Prefecture.Rikuzentakata Microbrewery100 yen will be donated to a non-profit organization for each bottle purchased.Takata Matsubara wo Mamoru Kai (Society to Protect Takata Matsubara)The money will be donated to the

Ipponmatsu Ale ¥1,650
Content: 500 ml / Alcohol content: 5,51 TP10T

Ipponmatsu Ale was developed as a derivative of Ipponmatsu Beer, a charity project launched in 2012 with the idea of "encouraging a wider range of people to participate in the recovery effort while enjoying beer. This year only, the soft aroma of pine trees and a refreshing citrus aroma, along with the bitterness and grassiness of IPA, will be available only this year. The aroma that escapes through the nose is said to be reminiscent of the pine forests that once existed in Takada Matsubara.

Cup ¥880
Cups are also sold separately. Of the total, 100 yen will be donated to "Takada Matsubara wo Mamoru Kai" (Society for Protecting Takada Matsubara).

In the future, not only "Rikuzentakata Microbrewery",Craftbeer Gau'sThe product will also be available at stores in Tokyo, including In conjunction with the release, an original movie depicting the creator's thoughts was also released,YoutubePlease check it out at