Let's find your own form of "sustainable". Shibuya Parco is currently holding an event with the theme of "circulation.

The campaign visuals feature photographer Kanade Hamamoto.

The word "sustainable" has become a common word in our conversations. The fashion industry, in particular, is facing the issues of how to update existing products and how to use environmentally friendly materials, rather than just making clothes at a mad dash.

."Shibuya ParcoSince its opening, "K" Line was quick to recognize this trend and has continued to recommend "sustainable" themed activities, such as the promotion of efficient energy use, as an "environmentally conscious next-generation fashion building". We have continued to recommend "sustainable" themed activities such as the promotion of efficient energy use.

And March is the campaign period to launch the initiatives in a stronger way. This year's campaign is again packed with topics, so here are some of the ones that caught Huynem's attention.

A secondhand bookstore in Nakameguro that carries a selection of the best books from around the world.COWBOOKSis also opening a special store. It will make its first appearance at Shibuya Parco as "traveling COWBOOKS," a bookstore that travels.

You will find books that will make you rethink about the environment and guide you.

Period: March 19 (Sat.) - March 20 (Sun.) 11:00~18:00
Location: 1F, Plaza in front of Park Avenue
Cancelled in case of stormy weather

Infusing vintage and used materials with new ideasPUEBCO". During this period, when you purchase a bag made of used parachutes, you will receive a pouch made of the same material, which is also sold in the store. The actual parachute used as a material is also on display, so visitors can get a real feel for the upcycling process.

Store Name: PUEBCO
Contact: 090-6512-0529

100% A combined store by Licue, a cleaning brand for water washing, and &Sneakers, Japan's first brand specializing in sneaker washing, is located on the 4th floor. Here, sneakers are cleaned by professionals in their field. Since they do not use any petroleum-based organic solvents, they are eco-friendly and sustainable, and you can learn the habit of taking good care of your sneakers for a long time.

Although this is a permanent store, we encourage you to take advantage of this opportunity.

Store Name: Licue & Sneakers
Contact: 03-5422-3452

7 kinds of insects eating set with maggot ¥2,180

Maggot's Thinly Baked Mini Pizzas ¥900

Through entomophagy, visitors are exposed to diverse food cultures.The Rice and the Circus". For this campaign, we are offering a new menu featuring maggot.

By the way, for those who don't know, maggot is a "housefly larva" raised using okara, which is discarded in the process of producing tofu from soybeans.

The lineup includes "Thinly Baked Mini Pizza with Maggot", "Keema Curry with Maggot and Beans", and "7 Kinds of Insects with Maggot". Please try them without any preconceived notions.

Store Name: Rice and Circus
Contact: 03-6416-5850

TANIGAKI FES

VCM MARKET

During the campaign period, there will also be other "locally produced for locally consumed" events.TANIGAKI FESand the "Vintage Collection Mall," a comprehensive vintage e-commerce site that received favorable reviews last October.VCM MARKETThe second edition of the "The Second" is also scheduled to be held.

It is not necessary to make everything sustainable, but each of us should start from the smallest and most insignificant activities without any effort. Shibuya PARCO's campaign will surely serve as a catalyst for such efforts.