The first product that is not a watch for g-shock. Hand in hand with BEAMS, we are turning the brand on its head.

G-SHOCK" = a watch. That's what most people think. This is true, as the brand has never released products other than watches until now.

G-SHOCK has launched a new project "G-SHOCK PRODUCTS" to develop lifestyle goods with BEAMS as a partner. G-SHOCK will take on the challenge of "creating something that is not a watch" for each season.

The first to be introduced is apparel. This collection features denim, which expresses the toughness of the watch.

CORDURA DENIM TRUCKER JACKET ¥29,700

The denim jacket follows the typical details of the 3rd type, but with a detail that allows the wearer to check the time without rolling up the sleeves when wearing a "G-Shock" watch.

The front patch pocket, convenient for storing smartphones and other items, is asymmetrical and has a playful feel.

The iconic octagonal "G" logo on the back hem is also a key feature.

CORDURA DENIM JEANS ¥19,800

Authentic five-pocket pants get a fresh look by adding flap pockets for gadgets.

The tapered silhouette is thicker around the thighs and tapers down to the knees, which is in line with current trends, making it an easy pair to incorporate into everyday wear.

CORDURA G POCKET T-SHIRTS ¥7,700

Heavyweight pocket T-shirts knitted with CORDURA yarn are as tough as denim. Since it is an item that is washed every day, it is easy to care for and yet resistant to sagging. The fit is an easy silhouette with a little room for comfort.

The "G" logo is quietly embroidered on the breast pocket.

The new collection, which will overturn the conventional wisdom of "G-Shock," will be available for pre-order from April 11 (Mon.) and will go on sale from April 20 (Wed.). It will be available exclusively online at CASIO.