NEWS | TIE UP

Translated By DeepL

How about a custom-made camping experience? How to build a tent from scratch at Camp on Parade.

With the camping boom finally picking up steam, brands of all sizes have sprung up, and the number of tools has increased dramatically over the past few years.

However, the current situation is that manufacturers have yet to catch up with the rapid growth of this industry. When you go to a campground, it is not uncommon to see the same tents and chairs on the left and right sides of the campground.

Especially for those who are particular, they will want to pursue something more personal and original. Therefore,CAMP on PARADE.. This is why the appearance of the

Camp on Parade" offers an unparalleled service that allows customers to order large items of gear, such as tents and tarps, by selecting fabrics. The company does not have a store, and orders are usually taken online only, but a limited-time ordering session will be held at the Isetan Shinjuku Men's Building for one week from April 20 (Wed.).

This is a rare opportunity to place an order face-to-face while viewing fabric and parts samples. . But how can you actually place an order, and to what extent will your order be fulfilled? In this issue, HOUYHNHNM's follows the process of completion.

What is the procedure for ordering large gear?

1. Establish the image of the finished product through consultation.

The first step is to imagine the tent or tarp you want to build. You can use a rough illustration, a detailed diagram with numbers, or even just a vague idea of what you want to create.

Whether camping with a family, a couple, or by yourself, everyone has his or her own style of camping. The number of people using a tent or tarp is especially important, as they provide living space.

The staff, who are well versed in the outdoors, will confirm your style, compare it with the equipment you have, and carefully interview you about the places you often go, the season, etc. After 20 or 30 minutes of talking, the best shape will emerge.

2. Select fabrics, shapes, and parts

Now that you have a solid image in mind, it's time to choose the materials. At Camp on Parade, you can customize the shape, fabric, size, grommets, guy ropes, poles, and more.

In particular, there are nearly 30 types of fabrics, with variations not only in color but also in functionality, such as flame-retardant materials and polycotton. Whether the poles should be made of wood or iron, the size, and the material will also affect the price, so consult with your wallet.

During pop-up events, a 1/8-size model of the tent will be on display, so if you ask for a tent, you should take a closer look here.

Once you have made your selections up to this point, your order is complete. All you have to do is wait for the finished product to be sent to your home.

3. Product making in the workshop

Now let's talk about the actual work process. After receiving an order, the manufacturing process takes place at our workshop in Kichijoji, Tokyo. The first step is for the staff to create drawings for each product based on the image that was firmly established when the order was placed. The size is carefully calculated and lines are carefully drawn.

. Since the lines are drawn by hand in this way, we can consult with them for minor fine-tuning. . For a tent, the ceiling height can be raised or lowered, or the position of the chimney hole for a wood stove can be changed. . For a tarp, you can make it wider or narrower. Even those who frequent the campgrounds are aware of subtle inconveniences. Camp on Parade" will solve such complaints.

Once the drawings are completed, the production process begins. Cloth is cut out, sewn with a sewing machine , and the leather is tanned.

Many of the staff here have always been professionals in working with so-called large items such as stuffed animals and blackout curtains. They are the perfect people for making tents and tarps, which require more physical strength and imagination than clothing production.

Each of the eight elite members of the team divides the work among themselves and completes the work according to the drawings.

4. Completion and arrival of products

Since the products are basically made by hand, the time and effort required is also significant. Tents and tarps currently take about 6 months to arrive, and chairs with customizable seats and legs take about 3 months to arrive.

Instead, the quality is second to none. The longer you wait, the more enjoyment you will get out of it.

5. Aftercare

Camping gear usually deteriorates quickly because it is used outdoors. It is common for threads to fray, or for fire sparks to create holes. . You may get tired of the colors as your mood changes, or your tent or tarp may become difficult to use because you have changed the equipment you use.

Whenever you have a problem, please remember "Camp on Parade" again. Not only repairs, but we can also change the fabric, alter the construction, and, depending on your consultation, even give a finished product a new lease of life. Because we do this work by hand, we have a thorough follow-up system in place.

A trusted brand that you will want to rely on again and again.

Many people who order from "Camp on Parade" become repeat customers, and have been using the restaurant since it was first launched in 2018.Mr. Matsuno.. is one of them.

Since ordering a tarp, he has been hooked and has now ordered a tent, pole cases, chairs, and a complete line of gear. He is especially fond of his tent.

This is the tent I actually ordered.

. In fact, it was Mr. Matsuno who placed my first tent order. Tents were not on the order menu at the time, but I fell in love with the style of tarp ordering and brought it to him directly for consultation.

"I had been using off-the-shelf products for a long time, but I just couldn't find anything that fit with the camp site I had in mind. I consulted with them to see if I could find something that would work." ." says Matsuno.

The finished product is just as he imagined , or even better than he imagined. He likes it so much that he has been using it for two years now.

"Maybe it was because it was my first order, or maybe it was because I used it so often, but there were times when the threads came undone. I would have given up if it had been a ready-made item, but I called Camp on Parade and they repaired it. I am glad that I can ask for help with anything," says Ms. Matsuno.

Matsuno-san, who recently purchased a Wagen bus as a wish come true, is now planning a carside tent to be installed next to the bus.

"I'm thinking of asking Camp on Parade to do it again!" He was very enthusiastic.

Your own camping gear in your hands.

Camp on Parade" can do something about it. In addition to the charm of custom-made products, this is a brand with a sense of security.

Since we do not have a physical store, this pop-up is the only place where you can order fabrics and parts while seeing them in person. . Moreover, if you order here, it will be ready in time for summer camp.

If you are interested, please feel free to visit. As you look at the models and fabrics, your ideal item image will begin to emerge.

INFORMATION

CAMP on PARADE POP UP STORE

Dates: April 20 (Wed) - 26 (Tue)
Location: Isetan Shinjuku Men's Building, 6th floor, Men's Contemporary
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-3352-1111
Hours: 10:00 - 20:00

Instagram:@camponparade
      @isetanmens, ,@isetanmens_contemporary

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