. not just embroidered on old clothes . Sustainable and beyond, as seen in the collaborative work of Ryohei Kawanishi and OR NOT.

It is now a matter of course to be sustainable. The challenge now seems to be how to make it work as a fashion item and how to strengthen it as a product.

At such a time,Ryouhei Kawanishiand "OR NOTHuinam has received news of a collaboration between the "Huinam" team and the "Huinam" team. This product is a step or two ahead of sustainable.

OR NOT" is, once again, an e-commerce platform that stocks archived pieces from designer brands, as well as a media outlet that publishes original editorial articles. And Ryohei Kawanishi is the representative of "LES SIX" and former creative director of "LANDLORD".

With art and fashion at the root of both, there is no reason why the products that incorporate these ideas should not be cool.

To give some background on the project, this project is part of the "REPURPOSE PROJECT," which started in 2021 as part of OR NOT's efforts to become more sustainable.

Our goal is to create new meaning by upcycling items that would otherwise be discarded. Specifically, designers and "OR NOT" work hand in hand to create and sell original items.

This time, we welcomed Mr. Kawanishi as the third installment of the series. We created conceptual wear with original embroidery on vintage clothing purchased by Mr. Kawanishi, with prices ranging from a low of 300 yen to a high of 50,000 yen. As mentioned above, a new meaning is created by adding a message to the universally accepted corporate logo. Below is a sampling of the lineup.

It will go on sale next Monday, May 16 at 12:00.Interview with Mr. KawanishiAlso check out the