It is said that in 2050, the oceans will contain more garbage than fish. In order to protect the environment, we may have to rethink the things we pick up every day.
The lifestyle brand "New Life Project" was created by members who had been involved in the apparel industry for many years, questioning the status quo.
And now, a collaboration with the boutique Estnation has been realized. The standard items of the "New Life Project" have been further evolved by using functional and recycled materials.
First, a daypack ideal for everyday use. The material used is "Dantotsu Water Repellent," a functional material developed by fabric manufacturer Komatsu Matere.
This is a fabric that not only exhibits high water repellency, but also has the durability to maintain its water repellency, thanks to our unique processing technology. Another key point is that fluorine is not used in the water-repellent treatment, making it environmentally friendly.
The specifications of the bag are perfect. On the dorsal side of the main compartment is a pocket for a PC and documents. Two zipper pockets, one large and one small, are located on the front to help you organize your wallet, phone, keys, and other small items.
The minimalist design is perfect for any occasion.
The new brand tag of "New Life Project" has been preliminarily adopted for this collaboration project.
Dantotsu Water Repellent" is also used for wide tote bags that can hold one to two nights' worth of luggage.
The handles are made of the brand's iconic rope. Designed to look like a climbing rope, it boasts a breaking strength of 2268 kgf, about twice as durable as a standard nylon rope.
The main body opening can be opened and closed with a zipper, making it safe even on rainy days. The side open pocket is convenient for storing a folding umbrella or tumbler.
EXCLUSIVE PASSPORT CASE ¥20,900
The lineup also includes a shoulder bag that can hold a smartphone, various cards, and other items that are usually carried with you. We recommend this bag for a short trip out or as a passport case when traveling.
EXCLUSIVE WIDE TOTE CANVAS ¥42,900
This tote bag is a special sustainable item. This is because it uses recycled cotton for the outer fabric and "Teijin Eco-Pet ®︎" made from recycled used plastic bottles for the lining.
And, of course, we have not skipped a beat in design. Weaving is done slowly and over time on shuttle looms, of which there are very few in existence, to produce a good texture. The border pattern also combines various patterns, such as plain weave, ox-herringbone, and other patterns, and is produced with a lot of time and effort.
Incidentally, the unisex, easy-to-use size of 51 cm (width) x 32 cm (height) is not available in-line, but only in this collaboration.
The collaborative items, which both hope for a better future, are now on sale at all Estnation stores and online. In order to protect the environment, why not start by reconsidering your bag selection?
New Life Project
Official Site
New Life Project Official Instagram
NOUN Official Instagram
