Brands based on street casual clothing are being born one after another, and the fashion scene on the West Coast of the U.S. is attracting increasing attention. AMIRI" is a representative example. AMIRI's clothes are inspired by music culture, such as grunge and punk rock, and are now sold in department stores and select stores around the world.
Amiri has just sent us news of their campaign visuals for 2022.
One of the highlights of the show is Angus Cloud, who was chosen to be the model. He is a 23-year-old American actor who got his big break when he appeared in "Euphoria," a foreign drama about teenagers, and is currentlyApproximately 8.3 million followers on InstagramThe company boasts a
The portraits featuring Angus are available in color and black and white. Against a backdrop of modernist design and a stage set inspired by stills from the movie, the visuals are simple yet mature. The clothes used were faux fur outerwear that utilized tailoring techniques and flared pants with slits at the hems.
This month, "Amiri" will hold a runway show at the Paris Men's Collection. As you can see from the visuals, the brand may be about to make a big leap beyond the street.
