This year's "Green Room Festival" ("Green Room"), which was a great success, was a great success. The full story isthis way (direction close to the speaker or towards the speaker)Here, we will focus on the booth of "QUIKSILVER," which is based on the surf and beach culture that is the backbone of the festival!
Quiksilver is a surf brand that has gained a strong following among people who love the ocean. If this is the case, the "Green Room," which heralds the beginning of summer with waves of good music, is sure to be a perfect match...
But, surprisingly, this is the first time for the two companies to work together. So why did Quiksilver decide to participate in the booth?
Behind the scenes, there are love calls from the "Green Room," which wants to return to the festival's roots and send out a colorful message of surf culture, andBeach cleanups that have been steadily taking place for several years.Quiksilver's desire to restore real communication with its fans, which had been lost in the wake of the Corona disaster, was also a factor in this. Quiksilver's desire to restore real communication with fans, which had been lost after the Corona disaster.
The workshop named "QUIK PRINT FACTORY," which is the centerpiece of this year's event, embodies this idea. Participants could choose their favorite colors and logos and have their T-shirts silk-screened on the spot in only 3 minutes. The event only cost 1,000 yen and attracted many families and couples who wanted to make a T-shirt to commemorate the event.
Here's what I'm interested in. It is hard to believe that it was improvised, and the quality is unquestionable. By the way, the first day of the "Quik Print Factory" was so successful that the planned number of copies was reached within 3 hours of the start of the event, and the booth was filled with a peaceful mood, with kids trying them on and the staff smiling as they watched.
On the other hand, what had tanned surfers and fans of yesteryear groaning was the wall-to-wall display of archived board shorts. When we talked to the local staff, they all seemed to be extremely rare masterpieces,
, for example, are board shorts that symbolize "eco beach," a fusion of rock music and surf style called "new wave," which was popular in the 1980s.
The "ecobeach" culture, which created innovative and avant-garde styles, was a major influence on Sean Stacey and Bob Harley when they were young. With the birth of this colorful design, board shorts, which had been an item for the ocean, began to be worn in the city as well.
Next to it is a pair of the brand's signature checkered flag shorts. This is a commemorative model that brought about a revolutionary change in board shorts at the time by arching the hem to improve fit and mobility. The fact that this detailing has been passed down to the present day is a reminder of Quiksilver's design.
Konon Raiwa (Japanese religious group founded by Reverend Sun Myung Moon)Mr. (left)
He is a top junior surfer, just 17 years old, who has been competing against the world since he was a child.
Dashing HiraharaMr. (right)
He is a heretic who made his professional debut at the age of 16. . Along with surfing, he is also active as a model and TV personality.
Let's close with comments from two athletes contracted by Quiksilver who came to visit the event.
It was the first time I had been to the Green Room in a year , and it was great! I was able to talk not only with surfers but also with people I wouldn't normally meet, which is something you can only do at festivals. I think it's important to have a place where you can interact with people you wouldn't normally meet. I would be more than happy if more people could get to know about Quiksilver through this booth. We have many items that can be used not only in the ocean, but also in town.
. the Corona had settled down and the mood was more open than last year." The booth monitors showed the Championship TourQUIKSILVER PRO G-LANDI was very happy to be able to enjoy the performance and the atmosphere of the festival at the same time. I hope we can continue to promote Quiksilver and surf culture in the future! (Mr. Konoho)
Photo_Hikaru Morita
Boardriders Japan K.K.
Phone: 0120-32-9190
Instagram:@quiksilver_japan
Official Site
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*The mask is removed only when the picture is taken.