Hoka pop-up stores open in Shibuya and Marunouchi! Many services for runners are on standby.

In March of this year, the company opened "Mitsui Outlet Park Yokohama Bayside" in Yokohama, Japan.First physical store in JapanThe company opened aHOKA!. . With the same momentum, we will next open limited-time stores in Shibuya and Marunouchi.

The Shibuya store, which will be opened in the RAYARD MIYASHITA PARK, will be a concept store where visitors can enjoy Hoka's roots. The store is composed of two spaces with "road" and "trail" themes, and the gallery-like wall displays the brand's road and trail running history. The walls are decorated with the "PROJECT CARBON X 2" race, in which athletes attempt to set a world record in the 100-km marathon, a wall depicting the mountains of Chamonix, and fixtures featuring wood grain and rocks, creating a space with a condensed "Hoka" worldview. The interactive photo booth where you can diagnose your recommended workout and the wide selection of shoes are also noteworthy.

Hoka Marunouchi, with its urban atmosphere, is a store that offers the latest road and trail running shoes as well as outdoor shoes and performance wear. The store also offers a wide range of services to please runners, including a 3D scanning system that measures your feet and recommends shoes, and a treadmill where you can test run shoes. Small lockers and mineral water are also provided, so the store can be used as a simple running station.

Each store is also planning to hold try-on events in the future. The Hoka Layered Miyashita Park Pop-up Store, which we hope will be visited by a variety of people who enjoy sports, will open on Friday, July 1, and the Hoka Marunouchi Store will open on Saturday, July 2.