NEWS

Translated By DeepL

The reshop has been relaunched! Authentic and exclusive items will be available only here.

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Aoyama's "Aoyama" has earned an outstanding reputation both within and outside of the industry for its selections and proposals based on an independent philosophy.L'ECHOPPEThe store, which has been undergoing renovation, will finally reopen on Friday, April 28. The store, which has been under renovation, will finally reopen on April 28 (Fri.).

To commemorate the renewal, several "plans" will be lifted.

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The first is a pair of shorts specially ordered by COMOLI.

This is a men's version of a model that is usually only available in women's wear. Their sense of balance and comfort are just wonderful, and they are the perfect finish that can be worn as a set-up with a shirt in the same color, or as a stand-alone item. Even though they are shorts, they are made of two pieces of fabric, which not only prevents transparency but also makes them more durable.

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Straw hat ¥8,800+TAX

And, hats from FLYING CLOUD HATS, a highly rare hat manufacturer for the Amish, will also be available.

The Amish are a German ethnic group of a Christian denomination living in the United States. Because they live in rejection of modern civilization, they do not use any electricity, telephones, etc., retain the lifestyle they had when they immigrated, and live a self-sufficient life by farming and ranching.

They ride in carriages instead of cars and wear only modest clothing as prescribed by the precepts. The color of hats worn by married and unmarried people is also different. FLYING CLOUD HATS" is a manufacturer of hats for the Amish.

The brimmed hats, an essential part of Amish dress, are all handmade, and the sweatpants on the inside are made from scraps of clothing, as the Amish value recycling. What is not fashionable becomes fashionable. This is the philosophy of "Reshop" and is one of its best products.

In addition to straw hats, a rabbit hat (22,000 yen without tax) is also available. The buying process is like a road movie.this way (direction close to the speaker or towards the speaker)Please take a look at the following

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One more thing. The long-established eyewear brand "OLIVER GOLDSMITH" will also hold a pop-up store "STORAGE by OLIVER GOLDSMITH.

STORAGE", a collection of about 150 pieces in total, ranging from vintage to archival and current items, will be available at reshop for a limited time only. You will not have such a rare opportunity to see such a large volume of rare vintage and archive pieces. Get the best "Oliver Goldsmith" for yourself.

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Also, "QUARTERLY," a sister store of "Journal Standard Luxe," has relocated and opened on the second floor of the building where "Reshop" is located. The store is basically a women's store, but it seems to have items that can be worn by men as well, with many oversized offerings.

Fashion is culture and everyday life, I think every time I see the "reshop" proposal. Regardless, I am honestly looking forward to the renewal.

Text_Taiyo Nagashima


reshop
Address: 3-17-3 Minami-Aoyama, Minato-ku, Tokyo
Phone: 03-5413-4714
lechoppe.com
www.instagram.com/lechoppe.jp

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