The French soccer club Paris Saint-Germain toured Japan until the other day. It was a rare opportunity to see world stars such as Messi, Neymar, and Mbappe play here in Japan. It was a rare opportunity to see world stars such as Messi, Neymar, and Mbappe play here in Japan, which must have been exciting for all soccer fans.
To commemorate this visit to Japan, a pop-up store was held at EDIFITH in Shinjuku from July 7 to 26.
The pop-up store features a variety of items, including a new collection planned for Japan, co-productions with "Jordan Brand," vintage shirts, and more.
The most prominent item was a collaboration with VERDY . The items included the special away uniforms worn by the players on this Japan tour, as well as T-shirts, parkas, caps, bandanas, and accessories. On the 22nd, the day the items went on sale, approximately 800 people lined up before the store opened, and all of the items were sold out immediately.
From left, Nuno Mendes, Keylor Navas, Sergio Ramos, Leandro Paredes
On the 21st, the day before the event, Sergio Ramos, Keylor Navas, Leandro Paredes, and Nuno Mendes, all members of PSG, visited the pop-up store. They interacted with the invited fans and enjoyed Japanese culture, including Kagamibiraki, a traditional Japanese sake barrel breaking ceremony, and a shamisen (a three-stringed Japanese instrument) performance.
Paris Saint-Germain has risen to become a top club in both name and reality, and we can't take our eyes off the future initiatives of "Edifice" and "Paris Saint-Germain.
