Creations outside the box.Hender SchemeThe next one is the Danish design studio, "The Danish Design Studio", which has been a surprise to us every time. The next project is a design studio in Denmark calledFRAMA." and this is the first time I've collaborated with them.
. please explain "flama."
The design studio was founded in 2011 by creative director Niels Strøyer Christophersen and is based in Copenhagen. Focusing on natural materials, simple geometric patterns, and universal beauty, the studio creates objects, furniture, and goods without compromising on quality.
Enderschema" and "Frama" have one thing in common: they both create products from a flat perspective, regardless of whether they are old or new. This time, these creatives have fused together to create a product that is both sophisticated in design and practical in use.
Adam Stool
¥97,900
Tasca Table
¥319,000
Shelf Library Cabinet
¥429,000
From Soil to Form
¥27,500
clock
22,000 yen
Leather Slipper
¥16,500
Tray
S ¥6,600
Tray
M ¥8,800
The collection seamlessly blends the signature neutral hues of vegetable tannin leather and solid materials such as wood, aluminum, and clay that represent the world of "Frama". . The essence of "NEW CRAFT," which is the practice of "Enderschema" to realize modern ideas through the knowledge, experience, and skill of its craftsmen, was incorporated in various ways of expression.
The rollout at Sukima Ebisu is scheduled from Tuesday, August 9 to Tuesday, August 23, and at the FRAMA Studio Store until around October. They will also be available at their respective online stores. In addition, each pop-up space will sell both standard items as well as collaborative products.
To commemorate this collaboration, there will also be a session between the owners of both brands. On the day of the release, Ryo Kashiwazaki, designer of Enda Schema, will attend the launch event at the FRAMA Studio Store in conjunction with Copenhagen Fashion Week, and on Friday, August 19, Nils Strijer Christophersen, creative director of "Frama," will be present at the pop-up space at Sukima Ebisu on Friday, August 19.
Don't miss this collaboration between brands from Tokyo and Copenhagen, leather products and furniture, in different cities and in different fields, and with different activities, yet resonating with each other.
Hender Scheme × FRAMA
Release date: August 9, ( Tue ) *Simultaneous release in Tokyo and Copenhagen 2 cities
Sales Stores:
Sukima Ebisu
Period: August 9, 2022 (Tuesday) 14:00 - August 23, 2022 (Tuesday)
Address: 2F, 2-17-20 Ebisu, Shibuya-ku, Tokyo (OPEN 14:00-20:00)
Designer Visit: Friday, August 19, 16:00-19:00
Hender Scheme Official Online Shop
Release date: Tuesday, August 9, 2022, 12:00 p.m.
uniform resouce locator
FRAMA Studio Store
Period: August 9, 2022 (Tuesday) - scheduled around October
Address: Fredericiagade 57, Copenhagen 1310, Denmark
Launch Event: Tuesday, August 9, 16:00-19:00
FRAMA Online store
Launch date: Tuesday, August 9, 2022
uniform resouce locator
Contact: Sukima Ebisu
Phone: 03-6447-7448