Each season, the "Liberaiders" collection is inspired by a different city in the world.
. So far, Vietnam, Tokyo, Okinawa, and Lhasa have been the setting. The theme for Fall-Winter 2010 is "PARADISE CITY. The director, Mei Yong, incorporated her strong yearning for the West Coast of the U.S., which she had envisioned when she was 20 years old.
. First, take a look at the season's visuals, which were shot on site by Mei Yong herself.
For Mei Yong, who has worked in the United States for many years, the West Coast is a place of connection. . However, he had never used the West Coast as a theme before. This was because he wanted to challenge himself with something he had never experienced before, and a theme that no one else had done before as a street brand.
The collection, which marks the brand's fifth anniversary, returns to its roots on the West Coast, sublimating the 90's West Coast atmosphere into a contemporary look, while incorporating the four major elements that the "Liberaders" cherish: military, travel, photography, and rock 'n' roll. The collection is available in four colors: black, white, blue, and white.
There are many West Coast-themed brands, but what sets Liberaders apart is that it is inspired by the streets Mei Yong has seen in real time, not Los Angeles or some other place that comes to everyone's mind. . That is why the items produced by the brand reflect the realities of his own place.
. that's why the season visuals also include photos of spots that tourists would not enter.
. And for the first delivery, a collection of T-shirts that are perfect for this season.
OG LOGO TEE ¥6,600
Printed with the brand's logo, it is made with a heavy 6.2 oz. body for an American finish. The body is frosted to fade the color, giving it a pleasant feel and a vintage-like atmosphere.
SO-CAL TEE ¥7,150 each
This piece features bold graphics expressing this season's theme of "PARADISE CITY". The design is intense and serene, and combines the contradictory elements of punks and Southern California.
HOLLYWOOD MAW TEE ¥7,700 each
Next up is an item from the "MAW (MeiAtWork photography)" series, featuring photographs from LA taken by director Mei Yong in 2015 on "La Brea Avenue" in Los Angeles .
It is also important to note that the colors and patterns are printed with great attention to detail so as not to destroy the atmosphere of the photo.
Incidentally, this "La Brea Street" is an area in LA that is known for its concentration of street fashion stores.
THEATER MAW TEE ¥7,700 each
This is also one of the "MAW" series, and on a photo of the Los Angeles live music venue "THE WILTERN THEATER" taken in 2014. It is a place where many famous artists have performed live, and its history includes Eikichi Yazawa and "X JAPAN" among others.
WHAT WE DO IS SECRET TEE ¥7,150 each
This T-shirt has "WHAT WE DO IS SECRET" printed on it, taken from the album "The GERMS", a punk rock band active in LA in the 80's. . . The literal translation means, "What we do is secret. It is a unique message that is analogous to the attitude of the "REVELADERS" who travel the world in all directions and do unpredictable tricks. The dove representing peace printed on the left chest is also a familiar design.
These T-shirts will go on sale on Wednesday, August 10, so don't miss out on this new chapter of Mei Yong's "Rebel Raiders," a collection of T-shirts with a distinctly Mei Yong feel.
