Based on the brand mission "Change the World Through Sport," the Danish-born sports brand "hummel" is involved in the "hummel PRAY" project, which aims to make the world a better place by recognizing diversity. The second phase of the project is called "hummel PRAY", which aims to create a better world through the recognition of diversity. As part of the second phase of the project, we have launched sneakers as part of our efforts to eliminate discrimination related to sexual orientation and gender identity. How are they connected? All proceeds from the sneakers will be donated to ReBit, a non-profit organization that aims to create a society where all children, including LGBT children, can become adults as they are.
Let's look at the materials and designs of sneakers.
The upper is a retro running style made of Tochigi Leather's globally acclaimed full vegetable tannin leather (nume leather). Nume leather is tanned using tannin, a natural ingredient found in plants and trees, and is a top-quality product that takes more than three months to produce by craftsmen. Since no chemicals are used, the skin cells are not destroyed, and even after tanning, there is little stretching, which allows the leather to gain elasticity during use and to acquire its own unique shape as it ages.
On the other hand, its disadvantages are that it is a leather for somewhat advanced users who need to take care of it, such as poor coloring when colored, susceptible to scratches, dirt, and water, and difficult to maintain. Scratches and wrinkles originally on the skin will remain on the leather as they are, because it is impossible to cleanly remove scratches with chemicals. This also makes it a less efficient material to process.
Mr. Shiro Hashimoto of Hashimoto Sangyo is said to be the creator of Tochigi leather. The interesting thing about this leather is the process of becoming candy-colored as it is worn in. After about a year of wear, the taste of the leather is completely different. It's natural for the leather to get scratched. We don't put any makeup on it, so to speak. We don't use any chemicals," he says.
The last is designed to be wide enough to fit Japanese people, and while pursuing comfort, it is tailored to a European silhouette with a straight instep rise. While the silhouette is beautiful, the full-vegetable tannin leather provides a good feeling underfoot and can accommodate a high instep.
While using the "REFLEX" retro running shoe popular in Europe as a prototype, the outsole has been thickened to enhance cushioning, and a more beautiful silhouette has been pursued. In addition, the D-tube that is synonymous with RELFEX is adopted not only in the heel, but also in the shoe hole, and the D-tube in the heel is a remnant that was attached to running shoes in the 70's to fit the instep and heel to increase the sense of unity of the shoes, and when the laces are threaded, a different look can also be You can enjoy a different look when you put the laces through.
When we think of lubricated leather sneakers, that Japanese brand comes to mind, but as a consumer, it is nice to have a wider range of choices. This is a pair of top-of-the-line products that responds to the originality and sublime spirit of Denmark with the technical prowess of Japanese manufacturing. They are available in limited quantities and at limited stores, and will be released on July 11 (Mon.).
Text_Shinri Kobayashi
REFLEX OG
Price: ￥25,000+tax
Size: 25/26/27/28/29cm
Phone: 0120-50-7789 (S.S.K. Corporation Customer Service Center: )
