Defective denim is brought back to life by the hands of EDUIN. We hope you will encounter one-of-a-kind denim that is unique in this world.

It is not hard to imagine that the bigger the name of a brand, the bigger the sustainability issues it faces.

“EDWINHowever, due to strict ed-ed-in standards, a certain number of defective jeans are produced during the manufacturing process. As a measure to prevent waste, we sell them at outlets and reuse them in our recycled denim CO:RE, but there is still a limit to the number of defective jeans we can produce.

So, this is the subject of this article.

REMAKE JEANS
¥41,800-¥55,000
*Prices vary depending on the item.

The "Power to the Denim" campaign is a series of four releases of 1970s-themed products. The second series of new products are all one-of-a-kind remade jeans. Many denim items that would have been discarded as defective are upcycled and reborn as products with a new concept.

The hippies who created the culture in the "1970s," the theme of this project, were trying to live a recycling-oriented life with what is now called a sustainable spirit. Taking a cue from this, we remade all of the items by hand, using vintage clothing from the 1970s as a reference.

All of the silhouettes and designs are unique and one-of-a-kind, so please examine them with your own eyes and find the one you are looking for.