The campaign also includes a new song by Lick Tatu Ma! Clad in the iconic Wacomaria leopard print, the collaboration with Beats by Dr. Dre is born.

Music is an indispensable part of our daily lives. There are various ways to listen to music, such as CDs and vinyl records on subs, but the majority of people probably subscribe to subs while on the move. Earphones and headphones are essential items for enjoying music on subs while traveling.

An absolute presence in the HIP HOP sceneDr. Dreand was founded in 2006 by Jimmy Iovine.Beats by DreThe company is one of the world's leading audio brands. With its high quality sound and design, it supports the music life of many people.

Beats by Dr. Dre" has teamed up with "Beats by Dr. Dre" to release collaborative earphones that strongly reflect music as the brand's worldview.WACKO MARIAThe brand concept is "MUSIC IS THE TRIGGER OF IMAGINATIONS. It is no exaggeration to say that Wacomaria has always been in step with music, as its brand concept is "MUSIC IS THE TRIGGER OF IMAGINATIONS. The collaboration earphones are finished with the leopard pattern that symbolizes "Wacomaria," clad in dual-colored cables, giving them a romantic and colorful finish.

WACKO MARIA Leopard Limited Edition ¥11,000

Also noteworthy are the excessively gorgeous campaign visuals featuring HIP HOP group Lick Tatsuma as the model, Jiro Konami for the stills, and Takuya Shimpo for the movie.

licking one's chops

BADSAIKUSH(lickety-split hemp)

DELTA9KID(lickety-split hemp)

G PLANTS(lickety-split hemp)

The fact that "BLUE IN BEATS," Lick Tatuma's first new song in two years, is used as the background music in the video is also not to be missed.

This is a special collaboration and a special campaign connected by music + α. You should not be able to celebrate the end of the year without checking out these collaborations and campaigns that resonate with each other's charms.