A book full of ideas and innovations. It consolidates the trajectory of the brand Nooka, which has revolutionized interface design.

About 25 years ago, a lifestyle design brand "K.K." developed a novel wristwatch that updated the stereotype of time. A lifestyle design brand that questioned the uniformity of methods for expressing time and developed innovative wristwatches that updated this stereotype.NOOKAThe first time a watch was made, it was a revolution in interface design at the time. The intuitive time display, which was neither analog nor digital, and pop graphics revolutionized interface design at the time.

ANNOUNCING DESIGNING TIME," a book that reveals the entire story of "Nouka," which has been highly acclaimed for its originality and loved by celebrities such as Justin Bieber and Takashi Murakami, is now in production. The book is now available on the crowdfunding site "CAMPFIRE".

The project owner is SAN-Q, a creative studio led by Matthew Waldman, designer of Nooka and professor at Keio University's Graduate School of Media Design. They started this project with the aim of encouraging more people to come up with new ideas and innovations.

The book will consolidate the trajectory of "Nooka" over 200 pages, from original sketches to 3D lettering images, photographs, and process images related to projects that were never realized. The book will be available in softcover and hardcover.

Various plans are on standby for returns, including T-shirts and A1 size posters, depending on the amount of support. Applications will be accepted until Sunday, January 15, 2023.this way (direction close to the speaker or towards the speaker)Check out the