NEWS

Translated By DeepL

Teva's pop-up store is now open. About 70 items will be available in one place.

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[Joon's voice] It will make the coming season more comfortable for you.Teva®.The sports sandals of the "M" brand are available in a wide range of colors and styles. With a large lineup of sandals, you can find a pair that suits you according to the occasion and your preferences. Thesespecial feature articleBut we introduced a variety of sandals.

Teva is currently running a campaign titled "OLD SOUL, NEW SOLE. As a part of this campaign, a flea market in Harajuku, Tokyo, is being set up as the concept of the "NEW SOLE.NOMADIC LIFE MARKETThe pop-up store will be held from May 20 (Sat) to July 30 (Sun), 2017, and will feature about 70 different types of footwear, including new products for the 2017 spring/summer season, in the store.

An Instagram campaign is also underway until Wednesday, May 31. Ten people who post a photo of their feet or footwear wearing "Teva" with the hashtag "#TevaAndMe" will win an original backpack. Post your memorable pair or your favorite sports sandals or sneakers.

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Incidentally, the concept "OLD SOUL" refers to the spirit of carrying on the brand's DNA, and "NEW SOLE" refers to the attitude of always keeping an eye on new things and continuing to evolve to suit lifestyles and the times. "NEW SOLE" means a stance of always keeping an eye on new things and continuing to evolve in line with lifestyles and times. We are sure that Teva will continue to release better and better sandals without resting on its laurels of popularity or history.

Text_Rei Kawahara


Teva® POP UP STORE
Venue: NOMADIC LIFE MARKET
Address: Plaflor Jingumae 1F, 3-21-1 Jingumae, Shibuya-ku, Tokyo
Hours of operation: 12:00 - 20:00
Phone: 03-3403-2772

Deckers Japan
Phone: 0120-710-844
jp.teva.com/

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