"ALL GOOD THINGS ARE WILD AND FREE."
Literally translated, all good things are wild and free. Originally a term used by hippies, "Liberaiders" made it the theme of the 23SS.
The backdrop for this project is Joshua Tree, a desert park located in southeastern California. This is a special place that has shaped the foundation of director Mei Yong, and this season's location.
So let's start with the story of "The Liberaders" and "Joshua Tree" along with the season's visuals.
Mei first heard of Joshua Tree when he was a student listening to the U2 album of the same name. In the 1990s, when he began working in the U.S., he visited Joshua Tree many times and was gradually fascinated by not only the magnificent nature but also the cultural aspect of the land, which is inseparable from music.
This season, "REVELADERS" will focus on the Joshua Tree as the axis of its creations, expressing its atmosphere and culture through fashion.
This is the 1st delivery of this item.
MAW HIGH DESERT HOODIE ¥18,700
This hoodie has the message "High Desert Oasis" and a photo of the Joshua Tree, taken by MEI himself, printed on the back of the hoodie. The one-washed finish gives it an atmospheric feel.
OG LOGO HOODIE ¥17,600
A standard parka with the OG logo printed on it. Despite its simple appearance, it is littered with fine details such as a vintage-inspired crack print and one-washed finish.
LR EMBROIDERY CREWNECK ¥18,700
SIGNATURE CREWNECK ¥18,700
Two sweatshirts are available, one with the classic brand logo crudely embroidered on one side and the felted LR logo on the other. Each has a frosted finish on the body for a vintage-like feel.
LIBERAIDERS 2 PACK TEE ¥7,700
This pack of two T-shirts, the first release from "Liberaders," is made of 6.5 oz. combed yarn jersey, making it a heavy-duty item that does not easily wear out even after repeated washing. The label on the collar is printed, so there is no stress when wearing.
2-PACK LINE SOCKS ¥3,520
2-PACK OG LOGO SOCKS ¥3,520
The lineup also includes two different designs of two-pair pack socks made of thick pile. This item is also suitable as a gift.
OG LOGO KEYCHAIN ¥880
And small accessories such as key chains with the OG logo made of PVC material are also available. Why not try attaching them to your bag or keys?
The new season of will go on sale on Friday, January 27.
