Old and new sweatshirts. Who is Newer, combining a thoroughly focused product with light artwork!

Sweatshirts have really been booming in the casual fashion scene over the past few years.

Various brands take different approaches to their creations, some of which focus on fabrics, some on distinctive forms, some on graphics, and some on "unfashionable" items that are not made for the purpose of fashion. There is a wide variety of styles, including those that focus on fabrics, those that are distinctive in form, those that focus on graphics, and those that are "unfashionable.

There is no preference there, as long as you choose what you like, but the new, up-and-coming brand that is making its debut had an odd number of hooks that I was interested in.

The name of the brand is "NEVER. The name "NEVER" is a coined word created by combining "newer" and "never," and the brand's thesis is to "propose high quality sweatshirts with old and new values.

Crew Sweat ¥25,300

On the occasion of the debut, pop-up stores will be held at BIOTOP in Shirokanedai, Osaka, and Fukuoka, and at wake. in Sapporo. At this point, he is no ordinary man.

It is a unisex design that can be worn by both men and women, with a total of three models of crew neck shirts (raglan sleeves), hoodies (set-in sleeves), and pants in four sizes (M to XXL).

Hoodie ¥27,500, Sweat Pants ¥24,200

At "wake.", a collaboration with Tadayuki Kato's "BROCHURE" was held.

The inspiration came from the good old American-made polyester blend sweatshirts of the 70s and 80s, which were once mass-produced. In pursuit of a modern approach, the sweatshirts are knitted in Wakayama, tumbler dried, and then sewn at a sewing factory in Gifu using a rare two-needle sewing machine, thus combining the skills of craftsmen.

The high ounce weight of the sweatshirt, approximately 900 grams, gives it a unique sense of heaviness and quality. The drawstrings on the hood and pants are also made of original acrylic-blend lace to express a faded look.

In addition, a great deal of time and effort is actually put into a simple, unorthodox design. The result of this process was the creation of dozens of prototypes of samples, with detailed pattern modifications. The result is a sweatshirt with attention to detail, such as a hood that does not stick up when worn, and a ribbed hem that is just a little tighter.

Crew Sweat ¥25,300, Sweat Pants ¥24,200

Hoodie ¥27,500, Sweat Pants ¥24,200
BIOTOP logo and NEVER logo in BIOTOP colors.

Incidentally, plain inlines will also be available at this pop-up store.

The sense of excitement and the poise of the people are unmistakable, and there is a scent of something out of the ordinary about them.

Who is the instigator? Sorry about that, let me keep it to myself.