The new Allbirds is now on sale. What's great is that they are 100% vegetable leather sneakers.

“Allbirds. is introducing a new sneaker made of 100% plant leather, MIRUM®, from the company's "Plant Pacer" line. . The name is "Plant Pacer.

Dreamy Green

Natural Black

Plant Pacer ¥18,500
Natural White

First, let's talk about the materials.

MIRUM® is the first sustainable alternative leather in footwear, created in partnership with NFW . Unlike other leather materials, it is 100% plastic-free and 100% vegan and is made from natural materials such as rice hulls, agricultural by-products like citrus fruits, natural rubber, and plant oils.

The Plant Leather material opened the door to a new category for the brand , a major step further into the lifestyle footwear category.

For too long, fashion companies have prioritized conventional practices and costs over the environment, relying on petroleum-based synthetics and unsustainable leathers. We developed Plant Pacer to put an end to this situation.

Tim Brown, co-CEO of "Allbirds," says, "This is the kind of product that will create a stir in a world that is in the mood to repeat the cycle of producing and consuming products without any consideration for the global environment. This product is a step in the right direction, and a step back from the current trend of simply producing, consuming, and repeating products without any consideration for the global environment.

This work will not cause major changes right now, but it may become an item that will support the industry in the long run.

Already on sale. For more information, please see the information page.