[<Drama] was born in 2012.DESCENTE ALLTERRAINThe Corona disaster has brought a change in demand for fashion, and the market has been booming since last year. The Corona Disaster is said to have continued to do well since last year, driven by the change in demand for fashion in the Corona Disaster, and we are pleased to introduce news that is likely to cause a further whirlwind.
. "DESCENTE ALLTERRAIN" new collection strategy preview meeting.
The speakers were Mr. Noritaka Ogawa, President and Representative Director of Descente Japan K.K. , Mr. Shunsaku Otsuji, Acting General Manager of Descente's Marketing Division, and Mr. Yosuke Yamauchi, Manager of Global Marketing Section, Descente's Marketing Division.
Two new collections were launched this past Monday , the 13th.
One is DESCENTE ALLTERRAIN 81 ("Orterline 81"), outdoor sportswear that combines the extraordinary with the everyday, and the other is DESCENTE ALLTERRAIN I/O ("Orterline I/O"), daily-use clothing that can be worn 365 days a year in all kinds of everyday situations. (DESCENTE ALLTERRAIN I/O)" (hereinafter "Orterline I/O"), a daily-use line of clothing that can be worn 365 days a year in any situation.
The company hopes to expand its share of the "techwear" market, which has been gaining ground in recent years, by developing two collections of clothing that can be used in all kinds of situations. Let's take a look at each of them below.
DESCENTE ALLTERRAIN 81
The phrase "outdoor sportswear that embodies full-fledged all-terrain support and balances the extraordinary with the everyday" attached to the official release is an apt description of this collection.
With the diversification of outdoor activities, lifestyles and fashions that incorporate the essence of the outdoors have taken root. In other words, functionality and comfort are now required in everyday life. Taking such trends into consideration, Descente Ortelaine has created a collection of outdoor sportswear, "Descente Ortelaine", which is unique to Descente Ortelaine.Ortherine 81".
The key point of development was "natural posing. While making use of pattern-making skills cultivated in ski wear development, we developed a pattern that fits to the body, considering ease of daily movement and good appearance when standing up. The sports apparel R&D center "DISC OSAKA" has been the center of original development, and has created a garment that is not only for athletes but also for general users, such as a specification that prevents the hem from coming up when the arms are lifted.
What is also noteworthy is the use of highly functional materials in the right places and in the right places. With the spirit of "Wear = Gear (Tool)," we have used high-performance materials such as "GORE-TEX" with excellent waterproof and moisture permeability, "PERTEX®" with lightweight and water repellency, "CORDURA®" with high durability, and "COOLMAX®" with excellent water absorption and quick-drying properties, etc., to understand the characteristics of each material. COOLMAX® ," which is superior in water absorption and quick-drying, and other high-performance materials.
With such an emphasis on the "body," one would expect the design to be rugged, but this is not the case with the "Ortelaine 81. The design of the Orteline 81 is not so, however, as it claims to be "a structural beauty that does not make you conscious of its particularity," and we are impressed by the attention to detail, such as the sharp finish without compromising functionality, and the use of colors that blend in with the urban environment.
I have explained it at length, but you have seen that it is an excellent item with so much attention to detail. Please take a look at the items.
GORE-TEX JACKET NP ¥63,800
Color: Black / Florite Purple
Size: S / M / L / O / XO
GORE-TEX JACKET BP ¥39,600
Color: Black / Florite Purple / Fire Red
Size: S / M / L / O / XO
RAIN COAT ¥47,300
Color: Black / Khaki
Size: SS / S / M / L / O
DESCENTE ALLTERRAIN I/O
While also employing the same patternmaking that characterized the previous collection, the "M" collection is a collection of "M" and "M" collections.Ortherine I/O." can be worn on a more day-to-day basis.
Let's go through the items and unpack their characteristics. The three types of jackets we made are tailored, coach, and MA-1 jackets, and slim and wide pants. Each can be worn as a set-up. Based on the concept of "Urban Uniform," we have pursued the idea of clothing that you would want to wear every day, and have created a minimalist design that is universal, does not interfere with other clothes, and can coexist with your existing clothes.
We also focused on materials that people would want to wear every day. Utilizing our expertise in material selection cultivated through sportswear development, we created items using materials with excellent functionality, such as stretchability, easy care, sweat absorption, and UV shielding. As a result, we have created clothing that can be worn comfortably and without stress, in other words, clothing that you would want to wear every day.
The items are listed below.
TECH TAILORED JACKET, TECH COACH JACKET, TECH MA-1 JACKET ¥29,700
Color: Black / Dark navy / Smoky wood / Dark green
Size: S / M / L / O
TECH SLIM PANTS, TECH REGULAR PANTS, TECH WIDE PANTS ¥19,800
Color: Black / Dark navy / Smoky wood / Dark green
Size: S / M / L / O
TECH SHORTS ¥16,500
Color: Black / Dark Navy / Smoky Wood / Dark Green Size: S / M / L / O
The two new collections introduced here will not only further boost Descente Ortelaine's strong performance, but may also open a new chapter in the techwear industry. Already on sale. For more information, please visitOfficial SitePlease check from
DESCENTE ALLTERRAIN 81, I/O
Place of sale:
DESCENTE STORE online
Descente directly-managed stores
select store
etc...
