This spring, adidas launched "Running needs nothing, but you. ~This spring, adidas launched an initiative to address the safety concerns of women runners around the world with the message, "Running needs nothing, but you.
As part of the survey, 9,000 people from 9 countries around the world, including Japan, were surveyed about their safety while running, and it was revealed that a total of 921 TP10T of female runners were concerned about their own safety. Among them, while 281 TP10T of male runners were afraid of being physically harmed while running, this figure was almost twice as high (511 TP10T) among female runners, indicating that female runners tend to suffer more from the physical and mental effects than male runners. And while 621 TP10T of men are aware of these problems, only 181 TP10T of men believe that men are responsible for them. In order for women to feel safe running, all runners need to increase their awareness and learn about alliances (support).
To create an opportunity, adidas has produced "The Ridiculous Run," a film that raises awareness and support for safe and secure running. By depicting the "Ridiculous" reality of the lack of a safe running environment for women, the film calls for support to change this environment.
Through partnerships with the White Ribbon, a non-profit organization that works to reduce violence against women and girls, and the adidas Runners global running community's ongoing "With Women We Run" initiative, adidas aims to change the culture of running and create a safer and more inclusive sporting environment, according to the company. adidas Runners, a global running community, and other activities, adidas aims to change the culture of running and create a safer and more inclusive sporting environment. The "With Women We Run" run sessions are scheduled to start in Japan in April, and details and how to participate are available on the "With Women We Run" website.adidas Running." It will be available on the application at a later date.
In announcing the initiative, Sheena Neubrandt, Director of Women's Global Communications for adidas, commented, "We are very pleased to be working with adidas.
. we believe that sports should be about equality , and that safety is essential to achieving that. Our community and research has shown that safety is the most controversial topic when it comes to women and running . Unfortunately, women are still considered to be responsible for their own safety. Addressing this issue is a marathon, not a short run, so to speak, and our campaign will not see overnight solutions. Nevertheless, we believe that if we can encourage more men to become aware of their role as allies, we can make progress and hopefully create change.
Gender-based violence and discrimination in all its forms is a problem not only for those who love running, but also for each and every one of us living in today's society. Why don't you take this opportunity to rethink what you can do to help?
Text_Shu Nissen
adidas Customer Service
Phone: 0570-033-033
adidas Running App
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