“NIKEwill present the "BETRUE" collection inspired by the LGBTQ (sexual minority) community.
"The first BETRUE initiative was in 2012. It was launched in conjunction with "Pride Month" to raise awareness about the rights of sexual minorities and its mission to provide an equal sports environment for all athletes, regardless of circumstance or gender.
The 2017 collection boldly uses rainbow and pink colors, symbols of the LGBTQ community.
nikelab air vapormax flyknit betrue ¥23,000+tax
NIKE FLYKNIT RACER BETRUE ¥16,000+TAX
NIKE AIR ZOOM PEGASUS 34 BETRUE ¥13,000+TAX
NIKE CLASSIC CORTEZ BETRUE ¥10,000+TAX
The Rainbow Swoosh and rainbow-colored Vapormax Air units are the first innovations in this collection. The sockliner of the Cortez, Nike's first shoe, bears the words "BEEN TRUE.
The mindset of LGBTQ people is more than adequately reflected in this BETRUE collection through the symbol of rainbow colors. It seems to reaffirm that sports is a way to share feelings that transcend various circumstances.
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