The D logo has become the new symbol of Diesel since Glen Martens took over. This simple yet memorable oval-shaped mark has been incorporated into everything from the 1DR IT bag to sweatshirts, T-shirts, wallets, belts, and even pumps.
Dieseltopia," a campaign focusing on the D logo, has been released.
Creative director Glenn Martins, art director Chris Simmons, and photographer Marili Andre created this campaign. The lead role was played by Estonian rapper Tommy Cash.
Not only has he established himself as an artist, but he is also a next-generation icon who is attracting attention from the fashion scene for his outlandish off-runway outfits at fashion week and collaborations with world-famous brands. What is "Dieseltopia," Diesel's utopia depicted with him at the center?
The campaign movie and visuals have a radical and somewhat ironic atmosphere, as if resonating with Tommy Cash's unique stance. In the campaign movie and visuals, Tommy Cash and other characters wear D-logo items such as 1DR, hoodies, caps, belts, and underwear, expressing a utopian world filled with "D" and their enthusiasm for this signature. The enthusiasm for this signature is expressed.
The letter "D" can be represented by only one letter, but its shape varies. So, what kind of D will you choose? this way (direction close to the speaker or towards the speaker)Find the answer to this question from the
